On the 25th of January, A puntadas S.L. was inaugurated in what was once the Pikolinos Elche store. It’s a social enterprise made up of a group of women which mainly focuses on textiles and clothing.
“A Puntadas” is the result of more than 3 years work of the non-profit making association Programa de Reinserción de Mujeres-PRM (Women’s Reinsertion Programme) that organises training and creative workshops for women in prison and/or at risk of being excluded from society. These women have incorporated design and marketing from an entrepreneurial point of view, which favours their professionalization and the sustainability of the projects.
The society had the help of the JUAN PERÁN-PIKOLINOS Foundation to set up and start the company.
The whole idea behind A Puntadas is to make top quality products that have appealing designs for the market, which are environmentally friendly and occasionally, in collaboration with cooperatives from developing countries. In order to achieve this, a group of professional designers had to help out and work on the women’s skills in all the production areas.
The most outstanding achievement of this social enterprise is that it has a registered trademark that is well-known on a national level: Malas Meninas.
OBJECTIVES
This textile company was set up with three objectives in mind:
1. Social Objective: Provide those who are at risk of being excluded from society with a chance to integrate and get onto the job market.
2. Commercial Objective: Set up and run a socially responsible and economically sustainable social enterprise that produces clothing and accessories.
3. Consumer Objective: consumers in this new century want transparency in corporate management and production. They want to improve the environment and society without having to take on huge commitments. That is why buying Malas Meninas products, not only means that you get quality products; you also get the satisfaction of contributing to a better society.
A puntadas Empresa Social S.L. has different types of services available for a wide range of clients:
Retailing companies: Signing marketing agreements for its products with leading companies such as La Oca, Little Kiss and Pikolinos Group.
Textile companies: Arranging special agreements to outsource services with textile companies such as Manuel Espuch, Pepe Botella and Max Mara.
Companies with CSR policy: Selling products and cooperating within the scope of Corporate Social Responsibility, just like the Tempe-Grupo Inditex did with corporate gifts.
Public administration: It has the unconditional support of the City Council of Alicante, and Elche and its commitment to procuring services.
Individuals: Everyone is given the opportunity to buy products and/or use the dress alteration services available.
“A Puntadas” has its own online product and service catalogue available for everyone to browse through www.programadereinsercion.es
One again the Pikolinos Group, through the Juan Perán Pikolinos Foundation proves that it does HELP… IT’S LIFE.
All this humanitarian work has a very special plus to it for anyone who decides to buy sandals from this season’s Maasai collection. The firm has organised a photographic contest and the prize-winner, who manages to capture the best of the colourful sandals, will be awarded a trip to Kenya for two.
