People who have crafted their way, fought for their dreams and made themselves into leading figures in their sectors. Discover#CraftYourWay and its main figures.

Juan Perán, fundador del Grupo Pikolinos

Juan Perán

He is the founder of Pikolinos Group, a great man of small stature who wins everyone over with his charisma, his smile and his approach to life. Discover the man behind our brand.

Santiago Botero, exciclista colombiano

Santiago Botero

Discover the story of Santiago Botero, a former Colombian cyclist who pursued his dream and stood on the most important podiums in Europe. Today, an icon in the world of sports, a commentator and coach, he leaves his mark with his Pikolinos.

Max Alberti, actor de televisión alemán

Max Alberti with Pikolinos

Max Alberti is a German TV actor, a nature lover, who enjoys both being in amongst cameras and onstage, where he brings rhythm to melodies by playing percussion.

Espido Freire, escritora bilbaína

Espido Freire with Pikolinos

Espido Freire is a writer from Bilbao whose values make her stand out personally and professionally,

Imagen de la periodista Mónica Carrillo

June 2018

Mónica Carrillo

She is a natural communicator who is inspired by the small details of life.

Imagen de Jonas practicando yoga en el jardín

April 2018


“there are lots of things that are wonderful. They leave a very small seed inside you. No matter how much time goes by, the seed will sprout, and little by little something will grow.”

Imagen de Zhu Jiejing en el camerino

March 2018

Zhu Jiejing

“Although I thought I chose dance because it was something beautiful, I gradually discovered that it chose me; it chose my body as a transmitter of beauty”

Imagen de Davel pintando en su estudio

February 2018


He looks at his artwork and smiles. He enjoys art in all its aspects and the only thing he asks of life is to keep walking to keep dreaming.

Imagen de Marta Sanahuja al atardecer

December 2017


I’m Marta Sanahuja; I’m a communicator and I cook but I’m not a chef, and I take pictures but I’m not a photographer. And all this within my other self that’s @DeliciousMartha.

Imagen de Laura Somoza sentada en un parque

July 2017

Laura Somoza

“Her long journey in the world of fashion makes her into a key figure in the industry, but she still has some way to go, new dreams to fulfil and new paths on which she will leave her mark, with her Pikolinos.”

Imagen de Leticia Dolera sonriendo con camisa de estampado floral

June 2017

Leticia Dolera

“There is a journey that I try to make every day, which is not trying to fit into any kind of stereotype or any list of requirements that anyone sets for you, but instead making up your own list of requirements every day. To be yourself.”

Imagen del artista polifacético Oliver Delacroix sentado

May 2017

Olivier Delacroix

“I hope to be able to tell myself in ten years’ time that my work has moved things forward a little and that those values, which are mine, have helped others and enabled them to listen more, tolerate more and live together better”

Imagen de la artista plástica Coco Dávez

March 2017

Coco Dávez

“I’m self-taught; I can live from art because I love art. I work with passion, I enjoy what I do and I dream of continuing to have fun every day drawing coloured lines that bring meaning and joy to my life.”

Imagen de Michael Yamashita tomando fotos en la montaña

February 2017

Michael Yamashita

“Every day is a new adventure, every dawn is a new dream, and every project is a new thrill. I started as an amateur and somehow because of good fortune and maybe some talent my hobby became my profession.”

Imagen de la cantante Bai Ruoxi en el estudio de grabación

January 2017

Bai Ruoxi

“I look back, see what I’ve achieved and I’m moved. I want to continue learning, continue sharing my art and take new steps. I want to start projects which the audience enjoys as much as I do.”

Image without a name

May 2016

Antonio Carmona

“I believe in evolution, but knowing where you come from, and from there taking small steps affectionately and appreciating the details to get to the top but without losing your spirit.”

Imagen de Kiko Moya en el restaurante L´Escaleta

February 2016

Kiko Moya

“I love sharing my work, my way of thinking; bringing it to my dishes and conveying feelings and emotions. I believe in dreams, in a job done well, in my team and in a journey that we take together to achieve success and meet new challenges.”

Imagen de Tamara Laurel con su guitarra sentada bajo un árbol

September 2015

Tamara Laurel

“Learn, grow and reinvent yourself as often as you need to become what you always dreamed of. I’m making my dreams come true. What more can I ask of life?”